Content strategy is the high-level plan that guides the intentional creation, delivery, and management of useful, usable information. It serves as a roadmap that connects your business goals with the specific needs of your target audience. Instead of cranking out random posts, a content strategy defines the “why” behind every piece of text, video, or audio you publish. Strategy vs. Marketing vs. Copywriting
People often mix these terms up, but they handle different levels of the process:
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