primary goal

A specific target audience is a narrow, well-defined subset of a broader market. While a “target market” might be “people who buy cars,” a “specific target audience” for a luxury brand would be “high-income individuals over 30 who value status and comfort”. Key Characteristics of a Specific Audience

To move from a broad group to a specific one, marketers typically layer several types of data:

7 Steps to Identify Your Target Audience (with examples) – DHL